Market & consumer insight
Usage & Attitude, segmentation, category dynamics, trend analysis, competitive intelligence and market potential studies.
Immediate availability · Ready to work worldwide
Market, social research & strategy expertise
built for African growth.
I help organisations turn data into action, complexity into clarity and strategy into impact through rigorous research, strong execution and insight-led decision support.
Bilingual FR–ENMarried · IvorianDriving licence B · C · D · EOpen to international travel
“
Data is one of the untapped natural resources in Africa…Dr Osamuyimen (Uyi) Stewart
Chief IBM Researcher, Africa
100+Projects delivered
15+African countries covered
8 yrsProfessional experience
NowImmediate availability
Orange
Canal+
Heineken
Nestlé
World Bank
WFP
Samsung
Moov Africa
Ecobank
Lesaffre
Air Côte d’Ivoire
GB Foods
SEN’EAU
Engie
Kantar
Ipsos
Bio24
SUNU
MTN
Flowminder
Greenpeace
FBN Bank
Orabank
Pepsi
Kirene
OKO
Mazars
IDinsight
Autoroute de l’Avenir
SETER
PMI
LDC
CFAO Healthcare
Allianz
Auchan
Lekku Fii
HEC Paris
CESAG
UFHB
Henley
University of Georgia
Moore
CIEOrangeCanal+HeinekenNestléWorld BankWFPSamsungMoov AfricaEcobankLesaffreAir Côte d’IvoireGB FoodsSEN’EAUEngieKantarIpsosBio24SUNUMTNFlowminderGreenpeaceFBN BankOrabankPepsiKireneOKOMazarsIDinsightAutoroute de l’AvenirSETERPMILDCCFAO HealthcareAllianzAuchanLekku FiiHEC ParisCESAGUFHBHenleyUniversity of GeorgiaMooreCIEFull biography
A research professional shaped by African realities and global standards.
AvailabilityImmediate
MobilityReady to work worldwide
Family statusMarried · No child
NationalityIvorian
LanguagesFrench · English
Driving licenceCategories B · C · D · E
Abraham is a passionate market research professional and an inherently optimistic AFRO. He is an active member of the YOUTH ESOMAR community (under 30 years old) and the Africa Market Research Association, where he collaborates respectfully with industry leaders worldwide.
He holds an MBA in Marketing Strategy from CESAG Business School in Dakar and a Master’s degree in Marketing and Sales from Félix Houphouët-Boigny University in Abidjan. He is also certified in Executive Strategy from HEC Paris and holds the MOS MASTER 2016 certification from Microsoft (Expert: Excel, PowerPoint, Access, Word). He is currently pursuing a PhD in Digital Transformation at Johannesburg Business School.
Abraham began his career as a marketing assistant at the Ivory Coast Electricity Company before joining the Belgian accounting firm MOORE in Dakar as a business developer. He later worked at AFRIKSURVEY as a Research Executive, where he focused on Francophone West Africa and supported several NGO, startups and unicorns in their growth journeys.
In September 2022, he joined KANTAR as a Senior Quantitative Research Analyst, where he helped clients solve strategic challenges through tailored research solutions. His performance earned him the “SHINE Q2 2024” award, celebrating the top-performing employee of the quarter.
He continued his career at IPSOS in March 2025, transitioning from Senior Analyst to Account Research Executive. This role allowed him to lead larger, more impactful research initiatives across West and Central Africa.
Today, Abraham works independently as a market research consultant. He collaborates with various agencies and organizations across the continent, offering strategic support on research and marketing projects. He also dedicates part of his time to mentoring young entrepreneurs and guiding students as they build their professional careers—driven by his deep belief in knowledge-sharing and inclusive growth.
Turning data into action, complexity into clarity, and strategy into impact.
In practice
Research, consulting and learning in action.
A visual view of the way I work across analysis, advisory, stakeholder engagement and knowledge sharing.
My path to consulting
Consulting as a way to grow, serve and create lasting value.
Since the beginning of my professional journey, consulting has always been a destination I envisioned—not as a title to claim, but as a way to grow, serve, and challenge myself continuously.
Becoming a consultant is not about being the one who knows it all; it is about being the one willing to listen better, think deeper, and give more. For me, consulting is an ongoing learning opportunity—a way to sharpen my expertise while creating value for others.
With a strong passion for market research and a deep understanding of African markets, I see every consulting engagement as a space to apply rigorous thinking, inspire fresh insights, and help businesses move forward with confidence. It allows me to align my professional ambition with what I love most: turning data into action, complexity into clarity, and strategy into impact.
As a consultant, I am fully committed to upholding the confidentiality of every project I undertake. I work with integrity and discretion, ensuring that all client data, strategies, and deliverables are handled with the highest level of professionalism.
I also bring a flexible mindset to collaboration—adapting to different working styles, schedules, methodologies, and expectations. Whether it is aligning with internal workflows or tailoring service fees to fit specific project realities, I strive to build partnerships grounded in trust, excellence, and mutual respect.
Listen betterThink deeperDeliver with integrityAdapt with purpose
Research value chain
End-to-end support, from the business question to action.
I can lead an assignment in full or reinforce a specific stage of an existing research programme.
01 · Frame
Brief & strategic scoping
Clarify the business context, decision needs, audiences, success criteria and the role of research in the client’s decision process.
02 · Design
Methodology & proposal
Build the research architecture, sampling logic, timeline, budget and quality approach in a way that is both rigorous and business-friendly.
03 · Build
Questionnaire & tools
Design and script questionnaires, interview guides and digital tools across CAPI, CATI, CAWI and hybrid designs.
04 · Execute
Fieldwork management
Train teams, monitor quotas, manage logistics, resolve field issues and protect data integrity throughout collection.
05 · Control
Processing & quality
Clean, code, validate and structure data to ensure reliable outputs and a robust analytical base for decision-making.
06 · Analyse
Insight development
Connect patterns, drivers, segments and strategic implications to the original business or institutional challenge.
07 · Visualise
Reports & dashboards
Turn complex findings into clear PowerPoint, Word and dashboard outputs tailored to client needs and executive audiences.
08 · Activate
Presentation & action
Facilitate debriefs, align stakeholders and translate findings into priorities, action plans and strategic next steps.
Domains of intervention
Research solutions for business growth and public impact.
Brand strategy
Brand awareness, image, reputation, brand-health tracking, positioning and communication diagnostics.
Customer journey & experience
CSAT, NPS, CES, journey mapping, service drivers, churn, complaint analysis and loyalty levers.
Mystery shopping & audits
Branch, call-centre and digital evaluations, compliance audits, retail standards and operational benchmarking.
Innovation, media & pricing
Concept, product and advertising tests, facial coding, audience measurement, price sensitivity and offer optimisation.
Industry & route-to-market
Sector studies, value chains, distribution ecosystems, channel mapping, market-entry and growth opportunities.
Public policy & programme evaluation
Impact assessments, baseline, midline, endline, beneficiary feedback and implementation diagnostics.
Citizen perception & governance
Public opinion, institutional trust, transparency, accountability, social cohesion and community dynamics.
Education, health & social development
School performance, health behaviour, youth, gender, vulnerable groups and social-protection research.
Labour market & informal economy
Employment, livelihoods, entrepreneurship, informality, skills gaps and economic inclusion.
Sector-specific & regional development
Urban and rural needs, agriculture, food security, digital inclusion and local infrastructure priorities.
Climate & renewable energy
Climate perceptions, clean-energy adoption, environmental impact, green jobs and energy-access studies.
Experience mix
Deep exposure to customer, brand and market questions.
Sector coverage
Methodological toolkit
SurveyCTO
KoboToolbox
SPSS
Python
R
Power BI
Office 365
Rotator
Google Forms
OdooRepresentative experience across industries
Selected organisations and brands illustrating the diversity of sector exposure.
Selected assignments
Representative projects with strategic and operational relevance.
Client confidentiality is respected. Project descriptions focus on the business question, research design and decision value.
Full project archive
100+ assignments across sectors, countries and methodologies.
Use the filters to navigate the portfolio by year, country, sector, methodology or keyword.
0 projects found
Professional journey
Agency discipline, consulting agility and client leadership.
Independent Consulting
Senior Market Research Consultant
Supporting agencies, startups, public institutions and business schools across Africa with research design, proposal writing, field operations, analysis, reporting, training and strategic insight delivery.
Associate Lecturer in Marketing
Teaching applied marketing, market research, digital strategy and AI-related courses in French and English, while mentoring students and supporting dissertation work.
Account Research Manager
Led multi-country market-research assignments, designed tailored methodologies and contributed to major commercial proposals, including a successful bid valued at approximately USD 130,000.
Senior Research Executive
Led quantitative and mixed-method studies across multiple African markets, covering brand, consumer, CX, mystery shopping, advertising and segmentation questions. Recipient of the SHINE Q2 2024 recognition.
Research Executive
Designed and programmed questionnaires, supervised CAPI, CATI and CAWI fieldwork, analysed data and delivered reports for commercial, public and development-sector clients.
Business Development Manager Assistant
Handled client prospecting, relationship management, market intelligence and growth-support initiatives while strengthening exposure to strategic business development.
Marketing Assistant
Supported branch activations, customer information, product explanation, reporting, field communication and satisfaction-related initiatives for electricity-service customers.
Recognition
SHINE Q2 2024 · KANTAR
This recognition highlights a period of strong client contribution, operational excellence and commitment to high-quality research delivery.
The award is presented as an “Indispensable Brand Partner”, reflecting Abraham’s ability to combine analytical rigour, teamwork and business impact in demanding assignments.
Academic foundation
Continuous learning at the intersection of research, strategy and data.
2026 — 2029 · Provisionally admitted
Doctorate in Business Administration · Henley Business School Africa
Research interest: consumer insight and data-driven market-entry strategies for international brands expanding into Francophone African markets.
2025
Principles of Market Research · University of Georgia
Research design, data authentication, ethics, measurement and questionnaire design.
2020
Executive Strategy Certificate · HEC Paris
Business strategy, corporate strategy and strategy implementation.
2019 — 2020
Executive MBA, Marketing & Strategy · CESAG Business School
Strategic planning, marketing audit, market research and data analysis.
2016 — 2018
Master’s Degree, Marketing & Sales · Université Félix Houphouët-Boigny
Marketing, sales negotiation, economics and statistics.
Professional credentials
HEC ParisMicrosoft Office Specialist Master
LCCI English
TOEFL iBT
BCG Strategy Consulting Experience
KPMG Data Analytics Experience
Youth ESOMAR Member
Africa Market Research Association
MRS Advanced Certificate (ongoing)Teaching & knowledge sharing
Connecting academic rigour with real African business cases.
My teaching approach makes research and marketing practical, evidence-based and immediately relevant to students’ professional realities.
My call to teach
Teaching as a way to shape minds, build confidence and ignite purpose.
From my earliest steps in marketing and strategy, I have always believed that knowledge only grows when it is shared. Teaching is not just a passion—it is a commitment to shaping minds, building confidence, and inspiring the next generation of thinkers and doers.
To me, the classroom is more than a space for theory; it is a forum for debate, critical thinking, and real-world application. I believe in an education that blends academic rigor with practical insight, rooted in empathy and cultural intelligence.
As a market research professional shaped by African realities and inspired by global excellence, I aspire to empower students with both foundational expertise and strategic foresight—because when we teach, we do more than transfer knowledge: we ignite purpose.
Market Research & Consumer Insight
Introducing students to quantitative marketing research through practical applications.
- Study types, questionnaire design and scale logic
- Sampling, statistical bias and data interpretation
- SPSS, Excel, Power BI and applied research projects
Strategic Marketing & Brand Positioning
Understanding brand perception mechanisms and competitive positioning strategies.
- Brand equity, image and tracking
- Perceptual mapping and competitive positioning
- Emerging-market repositioning cases
Consumer Behaviour & Innovation Adoption
Analysing purchase decisions and the way consumers adopt innovation.
- Cultural and cross-market behaviour
- Concept testing, pricing and product acceptance
- Rogers’ diffusion of innovation framework
Applied Data & Insight for Marketing Decisions
Training hybrid profiles capable of translating data into marketing action.
- Exploratory analysis and data visualisation
- Dashboards and strategic interpretation
- Responsible use of AI in research and marketing
Selected course visuals
Teaching delivered through current, applied and African business cases.
Courses are taught in French and English, face-to-face or online, with practical exercises, real research examples and decision-focused assignments.
Let’s work together
Need research that leads to a confident decision?
I collaborate with research agencies, brands, public institutions, development organisations and business schools on assignments ranging from project design to full delivery.
Based inDakar, Senegal
CoverageWorldwide · Remote, hybrid & on-site
AvailabilityImmediate
LanguagesFrench · English
PhoneWhatsApp: +221 78 485 65 25
Landline: +221 33 842 56 91
Landline: +221 33 842 56 91
Emailjjaures1926@gmail.com
jjaures1926@outlook.com
jjaures1926@outlook.com